Most road freight networks use "average cost plus margin" pricing models often implemented on complex spreadsheets. These models do not capture the detailed shipment profile of the customer and the micro-economics of the network. Moreover, we often observe a lack efficiency in terms of time and effort to quote, quality/accessibility of decision support data and traceability/monitoring of decisions. We will present what changes are required to implement digital pricing models that will be more accurate and more efficient for LTL and FTL and for contracts and spot quotes. We will discuss why these models are an essential aspect of digitalisation for road freight.